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Editorial: Constituting marketing and customer experiences
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1243-1248
Persistent link: https://www.econbiz.de/10010219472
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Celebrity, convergence and transformation
Brownlie, Douglas (ed.); Hewer, Paul (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011708922
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A study of banker-customer interactions and behavioural loyalty in retail banking
Howcroft, Barry; Hamilton, Robert; Hewer, Paul - In: Aktuelle Entwicklungen im Finanzdienstleistungsbereich …, (pp. 137-152). 2004
Persistent link: https://www.econbiz.de/10002033642
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On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul; Brownlie, Douglas - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
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The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
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Rethinking the emergence of relationship marketing
Tadajewski, Mark; Saren, Michael - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10003861843
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Relationship marketing at Wanamaker's in the nineteenth and early twentieth centuries
Tadajewski, Mark - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10003714766
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285