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Rossi, Carla - 2014

to facilitate customers’ engagement in processes of collaborative learning and innovation, outlining the potential …

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Pellicelli, Anna Claudia; Franzé, Claudia - In: International journal of applied behavioral economics : … 10 (2021) 2, pp. 35-52

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Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205

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Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia - In: International marketing review 39 (2022) 3, pp. 682-705

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Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2255-2281

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Jussila, Jari J.; Kärkkäinen, Hannu; Leino, Maija - In: International journal of management, knowledge and … 1 (2012) 1, pp. 5-25

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Decker, Alexander - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 421-438). 2012

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Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38

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