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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10013474899
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To cut costs, know your customer
Mittal, Vikas; Sridhar, Shrihari; Best, Roger J. - In: MIT sloan management review 62 (2021) 2, pp. 12-13
Persistent link: https://www.econbiz.de/10012503964