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Modernes Multi-Channeling im F...
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Relationship marketing
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Journal of retailing and consumer services
29
The international review of retail, distribution and consumer research
10
Journal of business research : JBR
7
International journal of retail and distribution management
6
Journal of fashion marketing and management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
SpringerLink / Bücher
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Cogent business & management
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International journal of production economics
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
4
Gabler Edition Wissenschaft
3
International journal of retail & distribution management
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3
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3
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of operational research : EJOR
2
International journal of business and globalisation : IJBG
2
International journal of electronic commerce : IJEC
2
Journal of service management
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
A Research Agenda for Service Marketing
1
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
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Channel strategies and marketing mix in a connected world
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
242
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1
Service fascination : gaining competitive advantage through experiential self-service systems
Zagel, Christian
-
2016
Persistent link: https://www.econbiz.de/10011417735
Saved in:
2
Configuring retail fulfillment processes for omni-channel customer steering
Wollenburg, Johannes
;
Holzapfel, Andreas
;
Hübner, Alexander
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 540-575
Persistent link: https://www.econbiz.de/10011932690
Saved in:
3
Change in technology-enabled omnichannel customer experiences in-store
Alexander, Bethan
;
Kent, Anthony
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169724
Saved in:
4
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
5
Omnichannel retailing
Gulnaz Banu P.
;
Gokulakannan P.
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 244-255)
.
2016
Persistent link: https://www.econbiz.de/10011506298
Saved in:
6
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj
;
Mehra, Amit
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
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7
Examining customer channel selection intention in the omni-channel retail environment
Xu, Xun
;
Jackson, Jonathan E.
- In:
International journal of production economics
208
(
2019
),
pp. 434-445
Persistent link: https://www.econbiz.de/10011994256
Saved in:
8
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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9
Impulse für die Pharmaindustrie
Pfannstiel, Mario A.
(
ed.
);
Da-Cruz, Patrick
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012034062
Saved in:
10
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
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