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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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The financial services marketing handbook : tactics and techniques that produce results
Ehrlich, Evelyn - 2004 - 1st ed
The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. This book gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial...
Persistent link: https://www.econbiz.de/10011479675
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung … des klassischen Transaktionsmarketing die Rede. Die damit einhergehende These vom Paradigmenwechsel im Marketing-Management …
Persistent link: https://www.econbiz.de/10011942920
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Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective
Viljoen, K.; Roberts-Lombard, M.; Jooste, C. J. - In: International business and economics research journal 14 (2015) 3, pp. 561-574
Persistent link: https://www.econbiz.de/10011380450
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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The financial services marketing handbook : tactics and techniques that produce results
Ehrlich, Evelyn; Fanelli, Duke - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10002030696
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Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann - In: Relationship marketing : gaining competitive advantage …, (pp. 29-48). 2000
Persistent link: https://www.econbiz.de/10001456665
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Kundenorientierung und Markthandlung
Johnson, Michael D. - 2001
Persistent link: https://www.econbiz.de/10001546507
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990