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~subject:"Relationship marketing"
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Relationship marketing
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Rahman, Zillur
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Thaichon, Park
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Ahuja, Vandana
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Karjaluoto, Heikki
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Rita, Paulo
6
Theobald, Elke
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Alavi, Shirin
5
Bilgihan, Anil
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Brodie, Roderick J.
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Ko, Eunju
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Galileo Press
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ICORIA <17., 2018, Valencia>
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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1
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1
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Journal of business research : JBR
73
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
20
Journal of strategic marketing
18
SpringerLink / Bücher
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
Cogent business & management
13
Journal of marketing management : MM
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
International journal of business information systems : IJBIS
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Psychology & marketing
11
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Journal of marketing analytics : JMA
9
International journal of retail & distribution management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Journal of marketing
8
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8
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ECONIS (ZBW)
1,905
USB Cologne (EcoSocSci)
6
RePEc
1
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1
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10
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1,912
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articles prioritized
date (newest first)
date (oldest first)
1
Customization of online
advertising
: the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
How
advertising
relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
6
Effects of traditional
advertising
and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
7
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
8
A new
advertising
effectiveness model for corporate
advertising
web sites : a relationship marketing approach
Patsioura, Fotini
;
Vlachopoulou, Maro
;
Manthou, Vicky
- In:
Benchmarking : an international journal ; BIJ
16
(
2009
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
Saved in:
9
B2B web sites :
advertising
or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
10
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
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