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Relationship marketing
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Consumer behaviour
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52,080
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51,351
Beziehungsmarketing
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Vereinigte Staaten
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Kundenzufriedenheit
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Brand management
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Markenführung
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Geldpolitik
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Bruhn, Manfred
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108
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Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
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Krafft, Manfred
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Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Grönroos, Christian
36
Stock-Homburg, Ruth
34
Svensson, Göran
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
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Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
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Matzler, Kurt
28
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
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Springer Fachmedien Wiesbaden
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IGI Global
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American Marketing Association
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National Bureau of Economic Research
10
Université Paris-Dauphine (Paris IX)
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
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Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer-Verlag GmbH
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Universität Mannheim
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Verlag Franz Vahlen
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Edward Elgar Publishing
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Erich-Schmidt-Verlag <Berlin>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Technische Universität Dresden
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Wiley-VCH
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Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
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Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
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Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
185
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
European Journal of Marketing
106
Journal of service management
106
Journal of Business & Industrial Marketing
104
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
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ECONIS (ZBW)
25,106
Other ZBW resources
703
USB Cologne (EcoSocSci)
53
RePEc
38
BASE
32
EconStor
10
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1
The four Ps of patient experience : a new strategic framework informed by theory and practice
Kash, Bita A.
;
McKahan, Molly
;
Tomaszewski, Lesley
; …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 313-325
Persistent link: https://www.econbiz.de/10011979399
Saved in:
2
Impacting communication in optometry : enhancing health-service experiences
Vom Lehn, Dirk
;
Allen, Peter M.
;
Webb, Helena
;
Evans, …
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2546-2557
Persistent link: https://www.econbiz.de/10013457371
Saved in:
3
Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham
;
Hau Nguyen Le
;
Nguyen, Dung Tien
; …
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
Saved in:
4
The impacts of national character on critical factors of customer satisfaction and on customers' behavioral intentions in service organizations : a case of tourist hotels in Tanzan...
Komba, Ladis
-
1997
Persistent link: https://www.econbiz.de/10000952592
Saved in:
5
Consequences of customer powerlessness : secondary control
Bunker, Matthew
;
Ball, A. Dwayne
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
5
,
pp. 268-283
Persistent link: https://www.econbiz.de/10003899846
Saved in:
6
Product customization and customer service costs : an empirical analysis
Kumar, Anuj
;
Telang, Rahul
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009259970
Saved in:
7
Compensatory solution : can it save a company from a service failure?
Tran, Trang P.
;
Roswinanto, Widyarso
;
Yunus, Erlinda Nusron
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011486830
Saved in:
8
The origins of customer service as concept and strategy
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
47
(
2011
),
pp. 19-30
Persistent link: https://www.econbiz.de/10009613488
Saved in:
9
Customer mistreatment and service performance : a self-consistency perspective
Park, Jeongdoo
;
Kim, Hyun Jeong
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241518
Saved in:
10
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
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