Narrow search
Showing 1 - 10 of 7,697
Cover Image
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Cover Image
Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
Saleh, M. Abu; Ali M. Yunus; Andaleeb, Syed S. - In: The journal of business & industrial marketing 29 (2014) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10010252760
Cover Image
Opportunities and opportunism with high-status B2B partners in emerging economies
Gould, A. Noel; Liu, Annie H.; Yu, Yang - In: The journal of business & industrial marketing 31 (2016) 5, pp. 684-694
Persistent link: https://www.econbiz.de/10011564335
Cover Image
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Cover Image
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Cover Image
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi; Casidy, Riza; Mohan, Mayoor - In: The journal of business & industrial marketing 38 (2023) 4, pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Cover Image
Relationship quality in cross-border exchanges : a temporal perspective
Akrout, Houcine - In: Journal of business-to-business marketing 21 (2014) 3, pp. 145-169
Persistent link: https://www.econbiz.de/10010465723
Cover Image
Kundenzufriedenheit im Investitionsgütermarketing : theoretische Basis und praktische Durchführung der Messung
Bidmon, Sonja - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002474800
Cover Image
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen; Ferro, Carlos; Svensson, Göran - In: Journal of business-to-business marketing 24 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
Cover Image
When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata; Buvik, Arnt - In: Journal of business-to-business marketing 26 (2019) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10012196266