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The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Birgelen, Marcel van; Ruyter, Ko de; Wetzels, Martin - In: Journal of economic psychology : research in economic … 24 (2003) 6, pp. 763-783
Persistent link: https://www.econbiz.de/10001845697
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.; Rohm, Andrew J.; Ruyter, Ko de; … - In: Journal of marketing 75 (2011) 2, pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan; Ruyter, Ko de; Wetzels, Martin; Grewal, Dhruv - In: Journal of retailing 91 (2015) 4, pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
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You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de; Keeling, Debbie Isobel; Cox, David - In: Industrial marketing management : the international … 79 (2019), pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953