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~subject:"Relationship marketing"
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Relationship marketing
Engagement
672
engagement
454
Leistungsmotivation
153
Work motivation
153
Social Web
152
Social web
152
Consumer behaviour
149
Konsumentenverhalten
147
Beziehungsmarketing
111
Internet marketing
106
Online-Marketing
106
Job satisfaction
89
Arbeitszufriedenheit
83
Markenführung
65
Brand management
64
recursos humanos
59
Human Resource Management
54
Employee retention
53
Mitarbeiterbindung
53
Arbeitsverhalten
52
Personalmanagement
52
Work behaviour
52
Leadership
51
Corporate social responsibility
50
Corporate Social Responsibility
47
Social media
45
Customer integration
43
Kundenintegration
43
Motivation
43
social media
43
Confidence
42
Vertrauen
42
Brand image
39
Führungsstil
39
Markenimage
39
Leadership style
38
Recursos Humanos
34
Personalführung
32
Stakeholder
31
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Undetermined
90
Free
10
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Article
111
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110
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110
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1
Book section
1
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English
111
Author
All
Calder, Bobby J.
3
Curran, Ross
3
Gómez-Suárez, Mónica
3
Bonilla Quijada, María del Rocío
2
Hamari, Juho
2
Hollebeek, Linda D.
2
Malthouse, Edward C.
2
Moriuchi, Emi
2
O'Gorman, Kevin
2
Raggiotto, Francesco
2
Scarpi, Daniele
2
Taheri, Babak
2
Takahashi, Ikuo
2
Weaven, Scott
2
Abubakari, Aidatu
1
Abuljadail, Mohammad
1
Ageron, Blandine
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Albrecht, Simon L.
1
Alonso, Luis Enrique
1
Amer, Beverly
1
Amer, T. S.
1
Anaza, Nwamaka A.
1
Andreassen, Tor W.
1
Andreu Domingo, David
1
Angelini, Antonella
1
Anišić, Zoran
1
Arroyo, Pilar
1
Asare, Charles
1
Ashraf, Abdul R.
1
Ayodele, Ivett
1
Babakus, Emin
1
Banerjee, Snehasish
1
Barbosa, Maria de Lourdes de Azevedo
1
Barnes, Donald C.
1
Barrera Rodríguez, Ana María
1
Bhardwaj, Neha
1
Biggemann, Sergio
1
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Journal of business research : JBR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
The journal of services marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Cogent business & management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing for higher education
3
Journal of service management
3
Administrative Sciences : open access journal
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific journal of marketing and logistics
1
Corporate social responsibility and environmental management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of business and systems research : IJBSR
1
International journal of business environment : IJBE
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of happiness and development
1
International journal of manpower
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services technology and management
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
Inventi impact: service sector
1
Journal of Indian business research
1
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ECONIS (ZBW)
111
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1
Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 13-25
Persistent link: https://www.econbiz.de/10011422768
Saved in:
2
Creating value for customers through
engagement
and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
3
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
4
Customers' relational models as determinants of customer
engagement
value
Kaltcheva, Velitchka D.
;
Patino, Anthony
;
Laric, Michael V.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
Saved in:
5
Customer
engagement
: innovation in non-technical marketing processes
Cambra-Fierro, Jesús J.
;
Melero-Polo, Iguacel
; …
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
Saved in:
6
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
7
Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study
Borella Guido, Ana Lúcia
;
Braga, Afonso Carlos
;
Las …
- In:
Journal of international business and economics : JIBE
13
(
2013
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009788133
Saved in:
8
I (heart) social ventures : identification and social media
engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
9
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
10
The psychological mechanism of brand co-creation
engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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