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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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It makes me feel vulnerable! : the impact of public self-disclosure on online complaint behavior
Dyussembayeva, Shynar; Viglia, Giampaolo; Nieto-Garcia, … - In: International journal of hospitality management 88 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012293835
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Adaptive customer relationship management contingency model under disruptive events
Lozada-Contreras, Frank; Orengo-Serra, Karen L.; … - In: Journal of advances in management research : JAMR 19 (2022) 2, pp. 198-219
Persistent link: https://www.econbiz.de/10013366425
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Customer experiences and situational vulnerability : an exploration of hotel services during a disaster
Lagiewski, Rick; Perotti, Victor - In: International journal of hospitality management 108 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013482222
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Value co-creation in services for animal companions
Hendricks, Jennifer; Schmitz, Gertrud - In: The journal of services marketing 36 (2022) 6, pp. 831-845
Persistent link: https://www.econbiz.de/10013407607
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The effect of trust in management on salespeople’s selling orientation
Dickson, Peter R.; Mas, Erick M.; Van Solt, Michelle; … - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10013454576
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The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac; Eisend, Martin; Bayón, Tomás; … - In: Journal of service research 27 (2024) 2, pp. 283-301
Persistent link: https://www.econbiz.de/10014580442
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Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms
Graf, Raoul; Roberts, Deborah; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2011
Recent research has highlighted the importance of trust in building and maintaining business relationships. This … trust in buyer-seller relationships and compare it to the role of satisfaction. The study focuses on the commercial banking … sector, where a climate of trust is essential for developing and maintaining business relationships. Data were collected in a …
Persistent link: https://www.econbiz.de/10010799299
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Investigating the Effect of Relationship Marketing on Competitive Advantage: Isfahan’s REFAH Chain Stores
Gharehbashloni, Razieh; Seify, Mohsen - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 310-319
advantage, with these 4 dimensions-trust-commitment-conflict management-communications-, We can reject the effect of trust, And …
Persistent link: https://www.econbiz.de/10010850280