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Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Amine, Abdelmajid - In: New developments and approaches in consumer behavior …, (pp. 169-184). 1998
Persistent link: https://www.econbiz.de/10001299794
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How salespersons induce trust between consumers and retailers : the case of French well-being stores
Abbes, Molka; Goudey, Alain - In: International journal of retail & distribution management 43 (2015) 12, pp. 1104-1125
Persistent link: https://www.econbiz.de/10011431946
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Internet banking and customer loyalty : evidence from the French market
Sahut, Jean-Michel; Kammoun, Niaz; Teulon, Frédéric - In: Revue Gestion 2000 : management & prospective 35 (2018) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10011977136
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Gurău, Călin - In: The journal of consumer marketing 29 (2012) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10009541763
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Loyalty behaviours and segmentation of performing arts audiences : the case of Théâtre de l'Athénée in Paris
Guillon, Olivia - In: International journal of arts management 14 (2011/12) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10009381391
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Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume; Bernache-Assollant, Iouri - In: Psychology & marketing 28 (2011) 8, pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles; Aurier, Philippe - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874