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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Internet
19,757
Preismanagement
18,935
Pricing strategy
18,847
Theorie
18,356
Theory
18,106
Beziehungsmarketing
9,260
Electronic Commerce
8,336
E-commerce
7,801
Markenführung
7,500
Brand management
7,499
USA
7,269
Deutschland
7,141
United States
6,966
Markenimage
6,547
Brand image
6,522
Germany
6,500
Online-Handel
6,427
Online retailing
6,411
Social Web
5,679
Social web
5,674
Kundenzufriedenheit
5,525
Customer satisfaction
5,524
Online-Marketing
5,325
Internet marketing
5,313
Einzelhandel
4,862
Retail trade
4,760
Dienstleistungsqualität
4,702
Service quality
4,690
Brand
4,352
Markenartikel
4,352
Experiment
3,784
Werbewirkung
3,669
Advertising effects
3,627
Verbraucherverhalten
3,566
Werbung
3,472
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3,383
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3,297
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1,469
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Han, Heesup
40
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Verhoef, Peter C.
27
Kumar, V.
24
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Evanschitzky, Heiner
16
Swoboda, Bernhard
16
Wangenheim, Florian von
16
Wong, IpKin Anthony
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
So, Kevin Kam Fung
15
Balaji, M. S.
14
Bauer, Hans H.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Homburg, Christian
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Kumar, Vikas
14
Neslin, Scott A.
14
Das, Gopal
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
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Springer Fachmedien Wiesbaden
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American Marketing Association
8
IGI Global
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3
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2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Customs Co-operation Council
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Georg-August-Universität Göttingen / Abteilung für Unternehmensplanung
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
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1
INSEAD
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Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Ludwig-Maximilians-Universität München
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
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Journal of retailing and consumer services
461
Journal of business research : JBR
364
International journal of hospitality management
166
The journal of services marketing
116
The journal of product & brand management
98
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
74
Industrial marketing management : the international journal for industrial and high-tech firms
70
Asia Pacific journal of marketing and logistics
69
International journal of contemporary hospitality management
68
Journal of retailing
68
Journal of travel and tourism marketing
68
Journal of strategic marketing
65
The service industries journal
65
Journal of service management
57
SpringerLink / Bücher
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
Journal of marketing
51
Journal of service research : JSR
51
European journal of marketing : EJM
50
Services marketing quarterly
50
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Tourism management : research, policies, practice
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
9,244
BASE
1
USB Cologne (EcoSocSci)
1
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1
Self-control in the retailing industry : inducing rejection of loyalty schemes
Foschi, Matteo
-
2017
-
This version: November 13, 2017
Persistent link: https://www.econbiz.de/10012814225
Saved in:
2
The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Aurier, Philippe
;
Guintcheva, Guergana
; …
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 70-82
Persistent link: https://www.econbiz.de/10012060759
Saved in:
3
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
4
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
5
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
6
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
7
Customized airline offer management : a conceptual architecture
Schubert, Daniel
;
Sys, Christa
;
Macário, Rosário
- In:
Journal of revenue and pricing management
21
(
2022
)
5
,
pp. 553-563
Persistent link: https://www.econbiz.de/10013390697
Saved in:
8
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
9
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
10
Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Green, Maxwell H.
;
Davies, Philip
;
Ng, Irene
- In:
International journal of production economics
192
(
2017
),
pp. 40-53
Persistent link: https://www.econbiz.de/10011782299
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