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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Beziehungsmarketing
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Brand management
9
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9
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Online-Handel
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Breazeale, Michael
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Spaid, Brian I.
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White, Allyn
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Ow, Terence T.
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Stevens, Jennifer Sustersic
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Voorhees, Clay M.
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Waites, Stacie
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Consumer-brand relationships : theory and practice
2
The journal of services marketing
2
Business horizons
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Journal of business research : JBR
1
Journal of consumer marketing
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Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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1
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
2
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
3
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
Saved in:
4
Engaging the avatar : the effects of authenticity signals during chat-based service recoveries
Esmark Jones, Carol L.
;
Hancock, Tyler
;
Kazandjian, Brett
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 703-716
Persistent link: https://www.econbiz.de/10013185032
Saved in:
5
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.
;
O'Neill, Bonnie S.
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
Saved in:
6
How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?
Hancock, Tyler
;
Waites, Stacie F.
;
Johnson, Catherine M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 721-733
Persistent link: https://www.econbiz.de/10014332331
Saved in:
7
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
8
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
9
Giving back the "self" in self service : customer preferences in self-service failure recovery
Collier, Joel E.
;
Breazeale, Michael
;
White, Allyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 604-617
Persistent link: https://www.econbiz.de/10011801633
Saved in:
10
Who needs delight? : the greater impact of value, trust and satisfaction in utiliarian, frequent-use retail
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
; …
- In:
Journal of service management
25
(
2014
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10010260089
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