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~subject:"Relationship marketing"
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Relationship marketing
Bundling strategy
44
Innovation
44
Leistungsbündel
44
Dienstleistungssektor
38
Service industry
38
Dienstleistung
35
Beziehungsmarketing
34
Dienstleistungsqualität
34
Service quality
34
Services
32
Consumer behaviour
31
Konsumentenverhalten
31
Industrie
28
Manufacturing industries
28
Theorie
27
Theory
27
Innovation management
23
Innovationsmanagement
23
Business model
21
Customer satisfaction
21
Geschäftsmodell
21
Kundenzufriedenheit
21
Service innovation
21
Business services
20
Conjoint analysis
20
Conjoint-Analyse
20
Unternehmensdienstleistung
20
Schweden
19
Sweden
19
Dienstleistungsinnovation
17
Value creation
16
Betriebliche Wertschöpfung
15
Market research
15
Marktforschung
15
Quality management
15
Qualitätsmanagement
15
Customer integration
14
Customer service
14
Kundenintegration
14
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16
Free
2
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Article
32
Book / Working Paper
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Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
4
Book section
4
Language
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English
32
German
2
Author
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Gustafsson, Anders
23
Witell, Lars
13
Gebauer, Heiko
6
Johnson, Michael D.
5
McColl-Kennedy, Janet R.
5
Bolton, Ruth N.
4
Tarasi, Crina O.
4
Herrmann, Andreas
3
Caruelle, Delphine
2
Edvardsson, Bo
2
Ghanbarpour, Tohid
2
Hogan, Suellen J.
2
Huber, Frank
2
Kowalkowski, Christian
2
Lervik-Olsen, Line
2
Perks, Helen
2
Raddats, Chris
2
Snyder, Hannah
2
Aksoy, Lerzan
1
Anderson, Laurel
1
Benedettini, Ornella
1
Bone, Sterling
1
Brady, Michael K.
1
Burton, Jamie
1
Crosby, Lawrence
1
Elg, Mattias
1
Enquist, Bo
1
Field, Joy M.
1
Fombelle, Paul W.
1
Fotheringham, Darima
1
Friman, Margareta
1
Gassmann, Oliver
1
Gregoire, Yany
1
Gremyr, Ida
1
Helkkula, Anu
1
Huang, Ming-Hui
1
Högberg, Johan
1
Jaakkola, Elina
1
Johansson, A. Elisabeth
1
Johnson, Mikael
1
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Journal of business research : JBR
7
Managing service quality : MSQ ; an international journal
3
Journal of retailing
2
Journal of service management
2
Journal of service research
2
The journal of services marketing
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
European journal of marketing : EJM
1
Handbook of service science ; [Vol. 1]
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg
1
Technological forecasting & social change : an international journal
1
The University of Michigan Business School management series
1
The journal of business & industrial marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
34
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1
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
2
The effect of customer information during new product development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
Saved in:
3
Kundenintegration in der Dienstleistungsentwicklung : Erfahrungen aus Schweden
Edvardsson, Bo
;
Gustafsson, Anders
;
Witell, Lars
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 29-40)
.
2011
Persistent link: https://www.econbiz.de/10008908837
Saved in:
4
Turning customer satisfaction measurements into action
Olsen, Line Lervik
;
Witell, Lars
;
Gustafsson, Anders
- In:
Journal of service management
25
(
2014
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10010405193
Saved in:
5
Service innovation and customer co-development
Edvardsson, Bo
;
Gustafsson, Anders
;
Kristensson, Per
; …
-
2010
Persistent link: https://www.econbiz.de/10003968932
Saved in:
6
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
9
An investigation of antecedents for the development of customer support services in manufacturing companies
Gebauer, Heiko
- In:
Journal of business-to-business marketing
14
(
2007
)
3
,
pp. 59-93
Persistent link: https://www.econbiz.de/10003522348
Saved in:
10
Customer satisfaction with service recovery
Gustafsson, Anders
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1220-1222
Persistent link: https://www.econbiz.de/10003897473
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