Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to … innovation process has to be weighed against the costs. Virtual customer integration has been discussed as a way to limit these … sourcing of ideas. Especially the integration of the customer in the execution phase of the innovation process remains largely …

This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …