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~subject:"Relationship marketing"
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Relationship marketing
Markenführung
16,936
Brand management
16,914
Markenimage
10,802
Konsumentenverhalten
10,627
Consumer behaviour
10,609
Brand image
10,588
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6,921
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5,811
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5,654
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4,702
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4,248
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3,454
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3,080
Online-Marketing
2,486
Markenpolitik
2,462
Social Web
2,449
Social web
2,444
Internet marketing
2,363
Electronic Commerce
2,065
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1,925
Werbewirkung
1,744
Advertising effects
1,650
Verbraucherverhalten
1,629
Unternehmen
1,596
Internet
1,499
Kundenmanagement
1,498
USA
1,395
Strategisches Management
1,345
Marktforschung
1,312
Internationales Marketing
1,305
Advertising
1,294
United States
1,195
Erfolgsfaktor
1,143
Einzelhandel
1,105
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1,102
Customer satisfaction
1,097
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Bruhn, Manfred
42
Homburg, Christian
23
Loureiro, Sandra Maria Correia
22
Han, Heesup
16
Huber, Frank
16
Hollebeek, Linda D.
15
Wiedmann, Klaus-Peter
15
Gil Saura, Irene
14
Stauss, Bernd
14
Fetscherin, Marc
13
Khan, Imran
13
Veloutsou, Cleopatra
13
Foscht, Thomas
12
Günter, Bernd
12
Kumar, V.
12
Bauer, Hans H.
11
Fournier, Susan
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Šerić, Maja
11
Ahn, Jiseon
10
Guzman, Francisco
10
Hippner, Hajo
10
Hyun, Sunghyup Sean
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Swoboda, Bernhard
10
Burmann, Christoph
9
Helm, Sabrina
9
Helmke, Stefan
9
Iglesias, Oriol
9
Krafft, Manfred
9
Kunkel, Thilo
9
Reichwald, Ralf
9
Wilde, Klaus D.
9
Ahlert, Dieter
8
Back, Ki-Joon
8
Fink, Klaus-J.
8
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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Technische Universität Dresden
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Verlag Franz Vahlen
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft zur Erforschung des Markenwesens
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Harvard Graduate School of Business Administration
2
Katholische Universität Eichstätt-Ingolstadt
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Logos Verlag Berlin
2
Springer Gabler <Firma>
2
Springer International Publishing
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Technische Universität Chemnitz
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Wiley-VCH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
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American Marketing Association
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Berliner Kommunikations-Forum
1
Business Information Centre <Toronto>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Dpunkt.Verlag <Heidelberg>
1
Droege & Comp. <Düsseldorf>
1
European Marketing Academy
1
FinanzBuch Verlag
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
Hochschulgruppe Arbeits- und Betriebsorganisation
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
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SpringerLink / Bücher
197
Journal of business research : JBR
155
Journal of retailing and consumer services
111
The journal of product & brand management
101
The journal of brand management : an international journal
89
Gabler Edition Wissenschaft
74
Springer eBook Collection / Business and Economics
56
International journal of hospitality management
50
Asia Pacific journal of marketing and logistics
34
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Psychology & marketing
30
International journal of internet marketing and advertising : IJIMA
29
Journal of strategic marketing
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
24
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
Basler Schriften zum Marketing
22
Gabler Research
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing management : MM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Research
18
Springer eBook Collection
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Neue betriebswirtschaftliche Forschung : Nbf
16
Tourism management : research, policies, practice
16
Europäische Hochschulschriften / 5
15
Gabler-Edition Wissenschaft
15
Journal of marketing
15
Journal of marketing communications
15
Journal of marketing analytics : JMA
14
Journal of the Academy of Marketing Science
14
Kundenmanagement & Electronic Commerce
14
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
14
The journal of services marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
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ECONIS (ZBW)
4,194
USB Cologne (EcoSocSci)
35
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1
Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
Saved in:
2
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
3
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
4
The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Saved in:
5
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
6
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
9
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
10
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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