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~subject:"Relationship marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
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The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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Business horizons
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of marketing communications
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Journal of retailing
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Cogent business & management
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International journal of electronic customer relationship management : IJECRM
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Journal of marketing management : MM
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The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of contemporary hospitality management
6
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store
Bhatnagar, Swati
;
Yadav, Rajan
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10014315776
Saved in:
2
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
3
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
4
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
5
Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei
;
Tan, Yong
;
Wan, Fei
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
Saved in:
6
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
7
Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D.
;
Gournas, Dionysios I.
- In:
International journal of decision sciences, risk and …
5
(
2013/14
)
4
,
pp. 398-420
Persistent link: https://www.econbiz.de/10011346983
Saved in:
8
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
9
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
10
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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