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Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships

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Customer orientation and future market focus in NSD

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Exploring CRM effectiveness : an institutional theory perspective

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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis

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Modeling variation in global consumers' participation behaviour intentions using an institutional market index

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Studying the antecedents and outcome of social media use by salespeople using a MOA framework

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Why did they do it? : how customers’ self-service technology introduction attributions affect the customer-provider relationship

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Some agents are more similar than others : customer orientation of frontline robots and employees

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Modeling variation in global consumers’ participation behaviour intentions using an institutional market index

Hendrik Schumann, Jan; Nijssen, Ed; Lentz, Patrick - In: International Marketing Review 31 (2014) 4, pp. 390-412

Purpose – Enhancing customer participation behaviour (CPB) is critical for service firms. However, in a global context, cultural and local market factors are relevant. The purpose of this paper is to detail how and why global service firms can and should account for such factors. Prior...

Persistent link: https://www.econbiz.de/10014828476