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Innovative CRM and performance of SMEs : the moderating role of relational capital

AlQershi, Nagwan; Mokhtar, Sany Sanuri Mohd; Abas, … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/155, pp. 1-18

Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM dimensions and the performance of 284 Yemeni...

Persistent link: https://www.econbiz.de/10012389409

CRM dimensions and performance of SMEs in Yemen : the moderating role of human capital

AlQershi, Nagwan; Mokhtar, Sany Sanuri Mohd; Abas, … - In: Journal of intellectual capital 23 (2022) 3, pp. 516-537

Persistent link: https://www.econbiz.de/10013369381

The effects of customer focus on new product performance

Mokhtar, Sany Sanuri Mohd - In: Business strategy series 14 (2013) 2/3, pp. 67-71

Persistent link: https://www.econbiz.de/10009759360

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study

Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; Selvan … - In: International journal of innovation science 14 (2022) 2, pp. 316-338

Persistent link: https://www.econbiz.de/10013286767

Does CRM technology implementations mitigate employee intention to quit in call centres

Olanrewaju Kareem; Abdullateef, Aliyu Olayemi; Mokhtar, … - In: International journal of services technology and … 26 (2020) 5, pp. 423-439

Persistent link: https://www.econbiz.de/10012503712

How to enhance the success rate of new products in the market

Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International journal of business innovation and … 24 (2021) 4, pp. 478-493

Persistent link: https://www.econbiz.de/10012507255

Linkages between CRM technologies, knowledge applications and first call resolution in inbound call centres

Abdullateef, Aliyu Olayemi; Mokhtar, Sany Sanuri Mohd; … - In: International journal of electronic customer … 7 (2013) 1, pp. 68-86

Persistent link: https://www.econbiz.de/10009783138

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099