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Organizational debut on the public stage : marketing myopia and initial public offerings

Saboo, Alok R.; Chakravarty, Anindita; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 656-675

Persistent link: https://www.econbiz.de/10011532665

Stock Market Reactions to Customer and Competitor Orientations : The Case of Initial Public Offerings

Saboo, Alok R. - 2013

Recognizing that initial public offerings (IPOs) represent the debut of private firms on the public stage, this study investigates how pre-IPO customer and competitor orientations (CCOs) affect IPO outcomes. Building on information economics, we propose that CCOs influence investors' sentiments...

Persistent link: https://www.econbiz.de/10013075889

Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes

Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61

Persistent link: https://www.econbiz.de/10011776890

Evaluating the impact of social media activities on human brand sales

Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541

Persistent link: https://www.econbiz.de/10011596859

Customer orientation structure for Internet-based business-to-business platform firms

Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23

Persistent link: https://www.econbiz.de/10010419910

Within-seller and buyer-seller network structures and key account profitability

Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132

Persistent link: https://www.econbiz.de/10012175847

Sales representative departures and customer reassignment strategies in business-to-business markets

Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; … - In: Journal of marketing 81 (2017) 2, pp. 25-44

Persistent link: https://www.econbiz.de/10011697520

Individual differences in brand schematicity

Puligadda, Sanjay; Ross, William T.; Grewal, Rajdeep - In: Journal of marketing research : JMR 49 (2012) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10009507237

Referral equity and referral management : the supplier firm's perspective

Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - 2010

Persistent link: https://www.econbiz.de/10008907423

Functional forms of the satisfaction-loyalty relationship

Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 38-50

Persistent link: https://www.econbiz.de/10009007241