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~subject:"Relationship marketing"
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Relationship marketing
Entrepreneurship
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Ratten, Vanessa
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Gamage, Thilini Chathurika
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Le Dung
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Developing digital marketing : relationship perspectives
5
Transforming relationship marketing : strategies and business models in the digital age
4
International journal of hospitality management
3
Routledge advances in management and business studies
2
Covid-19, technology and marketing : moving forward and the new normal
1
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Entrepreneurial Innovation : Strategy and Competition Aspects
1
International journal of entrepreneurial venturing
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Journal of retailing and consumer services
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Knowledge, learning and innovation : research insights on cross-sector collaborations
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essentials
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ECONIS (ZBW)
26
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1
Kundengewinnung und Kundenbindung bei Presseabonnements : aktuelle Methoden und praktische Erfahrungen
Breyer-Mayländer, Thomas
;
Keil, Matthias
;
Hofmann, Markus
-
2019
Persistent link: https://www.econbiz.de/10012021906
Saved in:
2
Effect of customer orientation and entrepreneurial orientation on innovativeness : evidence from the hotel industry in Switzerland
Tajeddini, Kayhan
- In:
Tourism management : research, policies, practice
31
(
2010
)
2
,
pp. 221-231
Persistent link: https://www.econbiz.de/10003930688
Saved in:
3
Customer orientation, learning orientation, and new service development : an empirical investigation of the Swiss hotel industry
Tajeddini, Kayhan
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
4
,
pp. 437-468
Persistent link: https://www.econbiz.de/10009385378
Saved in:
4
Efficiency and effectiveness of small retailers : the role of consumer and entrepreneurial orientation
Tajeddini, Kayhan
;
Elg, Ulf
;
Trueman, Myfanwy
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009768991
Saved in:
5
Managing Swiss Hospitality : how cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry
Tajeddini, Kayhan
;
Trueman, Myfanwy
- In:
International journal of hospitality management
31
(
2012
)
4
,
pp. 1119-1129
Persistent link: https://www.econbiz.de/10009566988
Saved in:
6
Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior
Tajeddini, Kayhan
;
Mostafa Rasoolimanesh, S.
;
Gamage, …
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012585666
Saved in:
7
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
8
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
9
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
10
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
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