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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,070
Consumer behaviour
78,637
Coronavirus
35,119
Wirkungsanalyse
12,921
COVID-19
12,879
Impact assessment
12,842
Epidemie
12,218
Epidemic
12,080
Theorie
10,534
Emotion
10,412
Theory
10,344
Beziehungsmarketing
9,144
Markenführung
7,665
Brand management
7,662
USA
7,353
United States
7,096
Welt
6,904
World
6,850
Markenimage
6,675
Brand image
6,645
Deutschland
5,938
Kundenzufriedenheit
5,786
Customer satisfaction
5,783
Online-Handel
5,542
Online retailing
5,530
Sport
5,519
Germany
5,336
Social Web
5,171
Social web
5,169
Dienstleistungsqualität
4,676
Service quality
4,672
Sports
4,592
Online-Marketing
4,537
Internet marketing
4,512
Brand
4,250
Markenartikel
4,246
Einzelhandel
4,227
Retail trade
4,147
Experiment
4,129
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4,580
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1,467
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7,552
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1,577
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3
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7,071
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199
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132
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132
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82
Sammelwerk
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76
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58
Case study
28
Fallstudie
28
Bibliografie enthalten
17
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17
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15
Lehrbuch
15
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15
Konferenzschrift
14
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13
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13
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12
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10
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9
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9
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9
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7
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7
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4
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3
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3
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2
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2
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2
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English
8,592
German
541
French
2
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1
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Han, Heesup
43
Hollebeek, Linda D.
32
Mattila, Anna S.
29
Verhoef, Peter C.
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Sesé, F. Javier
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
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Springer Fachmedien Wiesbaden
9
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
DRT International <New York, NY>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
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1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
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Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
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Published in...
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Journal of retailing and consumer services
468
Journal of business research : JBR
368
International journal of hospitality management
177
The journal of services marketing
125
The journal of product & brand management
97
Journal of the Academy of Marketing Science
80
The journal of brand management : an international journal
79
Cogent business & management
76
Psychology & marketing
75
Asia Pacific journal of marketing and logistics
73
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
72
Journal of strategic marketing
72
The service industries journal
70
Journal of travel and tourism marketing
69
Journal of retailing
66
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
57
Journal of service research : JSR
54
The international review of retail, distribution and consumer research
54
Journal of marketing
52
European journal of marketing : EJM
51
Marketing intelligence & planning
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Services marketing quarterly
49
SpringerLink / Bücher
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
44
Service business
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
39
Journal of marketing management : MM
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
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All
ECONIS (ZBW)
9,130
BASE
1
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Team identification and
sports
fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
Saved in:
2
Examining the relationship for
sport
motives, relationship quality, and
sport
consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
3
Game changing innovation or bad beat? : how
sports
betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
4
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of
sports
involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
5
The brand attachment and consumer behaviour in
sports
marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
6
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
7
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
8
The uniqueness of
sport
: testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
9
Exploring the relationship between
sport
fan identification and addiction to digital
sports
media
Clark, John S.
;
Maher, Jill K.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011591081
Saved in:
10
The development of loyalty among novice and experienced customers of
sport
and fitness centres
Avourdiadou, Sevastia
;
Theodorakis, Nicholas D.
- In:
Sport management review
17
(
2014
)
4
,
pp. 419-431
Persistent link: https://www.econbiz.de/10010425676
Saved in:
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