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~subject:"Relationship marketing"
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Relationship marketing
Salespeople
20
Verkaufspersonal
20
Selling
10
Verkauf
10
Beziehungsmarketing
5
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
Anforderungsprofil
3
Arbeitsverhalten
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Consumer behaviour
3
Erfolgsfaktor
3
Intrinsic motivation
3
Konsumentenverhalten
3
Leistungsmotivation
3
Motivation
3
New product development
3
Occupational profile
3
Personal selling
3
Produktentwicklung
3
Sales
3
Success factor
3
Work behaviour
3
Work motivation
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Absatz
2
Ambidextrous organization
2
Arbeitsleistung
2
Betriebliche Wertschöpfung
2
Brand management
2
Competition
2
Customer satisfaction
2
Customer service
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Dienstleistungsqualität
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Einzelhandel
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Employee retention
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Job performance
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Hughes, Douglas E.
5
Rapp, Adam
2
Ahearne, Michael
1
Baldus, Brian
1
Beitelspacher, Lauren Skinner
1
Calantone, Roger J.
1
Grewal, Dhruv
1
Le Bon, Joël
1
Ogilvie, Jessica L.
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Richards, Keith A.
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Schillewaert, Niels
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Spreng, Richard A.
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Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research
1
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ECONIS (ZBW)
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
2
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
3
Gaining and leveraging customer-based competitive intelligence : the pivotal role of social capital and salesperson adaptive selling skills
Hughes, Douglas E.
;
Le Bon, Joël
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10009719766
Saved in:
4
Why sales reps should welcome information technology : measuring the impact of CRM-based IT on sales effictiveness
Ahearne, Michael
;
Hughes, Douglas E.
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10003593796
Saved in:
5
When sales becomes service : the evolution of the professional selling role and an organic model of frontline ambidexterity
Hughes, Douglas E.
;
Ogilvie, Jessica L.
- In:
Journal of service research
23
(
2020
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012183577
Saved in:
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