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~subject:"Relationship marketing"
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Relationship marketing
B2B
305
institutional logics
268
Institutional economics
255
Institutionenökonomik
255
Institutional logics
211
Lieferantenmanagement
184
Supplier relationship management
184
Business-to-business marketing
172
B-to-B-Marketing
171
Innovation
78
Beziehungsmarketing
73
actors
64
E-commerce
63
Electronic Commerce
63
Organizational change
61
Actors
60
Organisatorischer Wandel
60
Value creation
60
Betriebliche Wertschöpfung
59
Service ecosystem
53
Corporate Social Responsibility
41
Business start-up
40
Corporate social responsibility
40
Sustainability
40
Unternehmensgründung
40
Business network
39
Unternehmensnetzwerk
39
Innovation management
38
Innovationsmanagement
38
Customer integration
37
Kundenintegration
37
Institutional infrastructure
36
Institutionelle Infrastruktur
36
Institutional change
35
Institutioneller Wandel
35
Social Web
34
Social web
34
Digitalisierung
33
SME
33
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57
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8
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72
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2
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72
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1
Graue Literatur
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English
74
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Kowalkowski, Christian
3
Corsaro, Daniela
2
Finsterwalder, Jörg
2
Furrer, Olivier
2
Kuppelwieser, Volker
2
Maggioni, Isabella
2
Raddats, Chris
2
Sörhammar, David
2
Abdulrab, Mohammed A.
1
Agariya, Arun Kumar
1
Agarwal, Anuja
1
Akaka, Melissa Archpru
1
Alalwan, Ali Abdallah
1
Alarcon-Rubio, David
1
Alexander Joseph Ibnu Wibowo
1
Alexander, Matthew
1
Almomani, Hamzeh Q.
1
Amelia, Novi
1
Ancillai, Chiara
1
Ash, Maria
1
Baabdullah, Abdullah Mohammed
1
Baccarani, Claudio
1
Bag, Surajit
1
Barac, Dušan
1
Barari, Mojtaba
1
Bathke, Henrik
1
Benedettini, Ornella
1
Berenguer Contrí, Gloria
1
Bill, Fabian
1
Birkel, Hendrik
1
Blasco-Arcas, Lorena
1
Blysz, Wieslaw
1
Bonamigo, Andrei
1
Budiyanto
1
Burton, Jamie
1
Bush, Alan J.
1
Caigny, Arno de
1
Cardinali, Silvio
1
Casidy, Riza
1
Cassia, Fabio
1
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Panepistēmio Kypru / Department of Economics
1
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Industrial marketing management : the international journal for industrial and high-tech firms
14
The journal of business & industrial marketing
6
Journal of business research : JBR
5
The journal of services marketing
5
Journal of retailing and consumer services
3
International journal of electronic customer relationship management : IJECRM
2
Journal of business-to-business marketing
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
The TQM journal : the international review of organizational improvement
2
Cogent business & management
1
Decision analytics journal
1
Electronic markets : the international journal on networked business
1
International journal of business environment : IJBE
1
International journal of entrepreneurship and small business : IJESB
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of physical distribution and logistics management
1
International journal of services technology and management : IJSTM
1
Italian journal of marketing : ITJM
1
Journal of East-West business
1
Journal of business logistics : JBL
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of financial services marketing : JFSM
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of industrial and business economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of service research
1
Journal of strategic marketing
1
Journal of supply chain management, logistics and procurement
1
Marketing theory
1
Operations management research : OMR ; advancing practice through theory
1
Technology analysis & strategic management
1
Tourism management : research, policies, practice
1
Working paper / Department of Economics, University of Cyprus
1
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ECONIS (ZBW)
74
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Reinventing marketing strategy by recasting supplier/customer roles
Gummesson, Evert
;
Kuusela, Hannu
;
Närvänen, Elina
- In:
Journal of service management
25
(
2014
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10010343478
Saved in:
3
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
4
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
5
The customer experience ecosystem in two cultural contexts
Barari, Mojtaba
;
Furrer, Olivier
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
Saved in:
6
What is the right supply chain for your shopper? : exploring the shopper service ecosystem
Stolze, Hannah J.
;
Mollenkopf, Diane A.
;
Flint, Daniel J.
- In:
Journal of business logistics : JBL
37
(
2016
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011561770
Saved in:
7
Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
Saved in:
8
A 360-degree view of actor engagement in service co-creation
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 276-278
Persistent link: https://www.econbiz.de/10011801984
Saved in:
9
Evaluating the outcomes of service ecosystems : the interplay between ecosystem well-being and customer well-being
Baccarani, Claudio
;
Cassia, Fabio
- In:
The TQM journal : the international review of …
29
(
2017
)
6
,
pp. 834-846
Persistent link: https://www.econbiz.de/10011804576
Saved in:
10
Co-creating service experience practices
McColl-Kennedy, Janet R.
;
Cheung, Lilliemay
;
Ferrier, …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 249-275
Persistent link: https://www.econbiz.de/10011401339
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