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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
79,062
Konsumentenverhalten
78,948
Theorie
10,298
Theory
10,258
Beziehungsmarketing
8,958
Brand management
7,831
Markenführung
7,817
Internationaler Markteintritt
7,010
International market entry
6,985
Markenimage
6,712
Brand image
6,699
Internationales Marketing
5,785
International marketing
5,688
USA
5,545
Online retailing
5,493
Online-Handel
5,492
Verbraucher
5,482
Customer satisfaction
5,442
Kundenzufriedenheit
5,427
United States
5,292
Deutschland
5,164
Social Web
4,713
Social web
4,713
Germany
4,607
Online-Marketing
4,490
Markenartikel
4,478
Internet marketing
4,470
Einzelhandel
4,420
Brand
4,372
Service quality
4,309
Dienstleistungsqualität
4,300
Retail trade
4,293
Multinationales Unternehmen
4,101
Transnational corporation
4,002
Verbraucherverhalten
3,906
Electronic Commerce
3,698
Werbewirkung
3,628
Advertising effects
3,600
E-commerce
3,560
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Kumar, V.
26
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Swoboda, Bernhard
16
Foscht, Thomas
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
14
Balaji, M. S.
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
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IGI Global
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droege & Comp. <Düsseldorf>
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
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Landesanstalt für Medien Nordrhein-Westfalen
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Logos Verlag Berlin
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1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
359
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
83
The journal of brand management : an international journal
83
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
Journal of travel and tourism marketing
68
Journal of retailing
66
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
Journal of marketing
52
Services marketing quarterly
52
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
SpringerLink / Bücher
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Journal of promotion management : innovations in planning and applied research
33
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ECONIS (ZBW)
8,951
Other ZBW resources
22
USB Cologne (EcoSocSci)
3
RePEc
1
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1
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
2
Foreign market entry strategy
Michalski, Eugeniusz
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
Saved in:
3
The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee
;
Pires, Guilherme D.
- In:
Global business & economics review
17
(
2015
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
Saved in:
4
International entrepreneurship and customer orientation in globalizing markets: a study on born global firms
Zucchella, Antonella
- In:
Managing customer relationships on the Internet
,
(pp. 201-221)
.
2006
Persistent link: https://www.econbiz.de/10003242467
Saved in:
5
Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
Saved in:
6
Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha
;
Faria, Inês
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
Saved in:
7
Internationalisierung von Multi-Channel-Vertriebssystemen - Sondierungen im Spannungsfeld zwischen Kundenorientierung und Profitabilität
Meyer, Anton
;
Kantsperger, Roland
;
Rosier, Markus
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 245 - 263)
.
2004
Persistent link: https://www.econbiz.de/10014555108
Saved in:
8
Innovative Perspektiven internationalen Marketings
Heinrich, Frank
-
2006
Persistent link: https://www.econbiz.de/10014005356
Saved in:
9
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
- In:
The review of economic studies : RES
91
(
2024
)
4
,
pp. 2276-2306
Persistent link: https://www.econbiz.de/10015046449
Saved in:
10
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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