//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ontology of Digital Asset Afte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Social Web
20,293
Social web
20,262
Digitalisierung
15,890
Digitization
13,592
Online-Marketing
6,209
Internet marketing
6,106
Konsumentenverhalten
5,161
Consumer behaviour
5,157
Digitale Plattform
4,620
Digital platform
4,613
Electronic Commerce
4,362
E-commerce
4,232
Innovation
2,457
Soziales Netzwerk
2,430
Beziehungsmarketing
2,278
Social network
2,278
Viral marketing
2,211
Virales Marketing
2,211
Deutschland
2,205
Informationstechnik
2,187
Online-Handel
2,121
Information technology
2,113
Online retailing
2,113
Germany
2,035
Internet
1,899
Markenführung
1,873
Brand management
1,868
Social media
1,711
social media
1,648
Ontology
1,594
Innovationsmanagement
1,551
Geschäftsmodell
1,530
Innovation management
1,445
Ontologie
1,439
Organisatorischer Wandel
1,437
Technischer Fortschritt
1,434
Business model
1,431
Organizational change
1,428
Welt
1,397
more ...
less ...
Online availability
All
Undetermined
1,226
Free
288
Type of publication
All
Article
1,894
Book / Working Paper
382
Type of publication (narrower categories)
All
Article in journal
1,653
Aufsatz in Zeitschrift
1,653
Aufsatz im Buch
240
Book section
240
Hochschulschrift
60
Graue Literatur
45
Non-commercial literature
45
Aufsatzsammlung
42
Thesis
35
Collection of articles of several authors
33
Sammelwerk
33
Case study
30
Fallstudie
30
Arbeitspapier
24
Working Paper
24
Ratgeber
17
Guidebook
14
Conference paper
13
Konferenzbeitrag
13
Konferenzschrift
9
Collection of articles written by one author
8
Sammlung
8
Lehrbuch
3
Conference proceedings
2
Festschrift
2
Textbook
2
Catalog of products and producers
1
Elektronischer Datenträger
1
Forschungsbericht
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2,050
German
226
French
1
Polish
1
Author
All
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Kamboj, Shampy
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Straker, Karla
7
Thaichon, Park
7
Vrontis, Demetris
7
Wrigley, Cara
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Skiera, Bernd
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Zanger, Cornelia
6
Carlson, Jamie
5
Chatterjee, Sheshadri
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Reinhold, Olaf
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
IGI Global
4
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
Nomos Verlagsgesellschaft
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Eric Cuvillier <Firma>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Helmut-Schmidt-Universität
1
Hochschule Mittweida
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leibniz-Fachhochschule
1
National Bureau of Economic Research
1
Otto-Friedrich-Universität Bamberg
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Technische Universität Chemnitz
1
Technische Universität Dresden
1
W. Kohlhammer GmbH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
marketing-Börse GmbH
1
more ...
less ...
Published in...
All
Journal of business research : JBR
102
Journal of retailing and consumer services
71
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of internet marketing and advertising : IJIMA
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of strategic marketing
24
The journal of brand management : an international journal
23
Technological forecasting & social change : an international journal
21
Business horizons
20
Marketing intelligence & planning
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Journal of marketing
16
Journal of marketing communications
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
Asia Pacific journal of marketing and logistics
14
International journal of business information systems : IJBIS
14
International journal of electronic customer relationship management : IJECRM
14
Cogent business & management
13
SpringerLink / Bücher
13
The journal of business & industrial marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of electronic commerce : IJEC
11
Journal of electronic commerce research : JECR
11
Electronic commerce research
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of fashion marketing and management
10
Journal of global marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
2,276
Showing
1
-
10
of
2,276
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.
;
Hair, Joseph F.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
Saved in:
2
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
3
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
4
Building digital incentives for digital customer orientation in platform ecosystems
Sun, Xinbo
;
Zhang, Qingqiang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 555-566
Persistent link: https://www.econbiz.de/10012665787
Saved in:
5
How to capture the B2B platform opportunity
Riemensperger, Frank
;
Falk, Svenja
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10012419457
Saved in:
6
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
7
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
8
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
Strategies and tools for corporate blogging
Cass, John
-
2007
Persistent link: https://www.econbiz.de/10003411557
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->