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Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024

digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on …

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Business Advancement through Technology Volume I : Markets and Marketing in Transition

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition -- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management -- Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging...

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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

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Offerings as digitalized interactive platforms : a conceptual framework and implications

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31

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Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience

Bettiol, Marco; Capestro, Mauro; Di Maria, Eleonora; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 305-330

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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

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Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project

Izzo, Filomena; Camminatiello, Ida; Sasso, Pasquale; … - In: Socio-economic planning sciences : the international … 85 (2023), pp. 1-12

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Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities

Fernandes, Teresa; Castro, Ana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 660-681

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Different ways new information technologies influence conventional organizational practices and employment relationships : the case of cybervetting for personnel selection

Berkelaar, Brenda L. - In: Human relations 70 (2017) 9, pp. 1115-1140

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Can servitization enhance customer loyalty? : the roles of organizational IT, social media, and service-oriented corporate culture

Li, Gang; Yan, Kaining; Wei, Zelong; Cheng, T. C. E. - In: IEEE transactions on engineering management : EM 70 (2023) 1, pp. 40-54

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