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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
42
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41
Theory
25
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22
USA
21
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19
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18
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16
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English
17
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Woodside, Arch G.
17
Akrout, Houcine
3
Raies, Karine
3
Baxter, Roger
2
Guercini, Simone
2
Ko, Eunju
2
Bernal, Pedro Mir
1
Chaouali, Walid
1
Chen, Po-Ju
1
Cheng, Chia-wen
1
Coleman, Linda
1
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1
Do, Hyunji
1
El-Manstrly, Dahlia
1
Gibbert, Michael
1
Golfetto, Francesca
1
Hammami, Samiha Mjahed
1
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1
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1
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1
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1
Sood, Suresh
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Advances in business marketing and purchasing
6
Journal of business research : JBR
2
Advances in Business Marketing and Purchasing Ser.
1
Emerald insight
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing Intelligence & Planning
1
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ECONIS (ZBW)
16
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1
Creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing : a Journal of global scholars of marketing science special issue
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 301-303
Persistent link: https://www.econbiz.de/10011635606
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2
Creating and managing superior customer value
Woodside, Arch G.
(
contributor
)
-
2009
-
Repr.
Persistent link: https://www.econbiz.de/10003778110
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3
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
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4
Configural algorithms of patient satisfaction, participation in diagnostics, and treatement decisions' influences on hospital loyalty
Cheng, Chia-wen
;
Tseng, Ting-hsiang
;
Woodside, Arch G.
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 91-103
Persistent link: https://www.econbiz.de/10009747190
Saved in:
5
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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8
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
9
Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models
Chaouali, Walid
;
Hammami, Samiha Mjahed
;
Veríssimo, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209631
Saved in:
10
Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle
(
ed.
);
Chen, Po-Ju
(
ed.
); …
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
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