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Religiosity scales in marketing research
Minton, Elizabeth A. - In: European journal of marketing 57 (2023) 9, pp. 2619-2645
Persistent link: https://www.econbiz.de/10014448564
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Religiosity and special food consumption : the explanatory effects of moral priorities
Minton, Elizabeth A.; Johnson, Kathryn A.; Liu, Richie L. - In: Journal of business research : JBR 95 (2019), pp. 442-454
Persistent link: https://www.econbiz.de/10011980246
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The influence of consumer religiosity on responses to rational and emotional ad appeals
Cabano, Frank Gregory; Minton, Elizabeth A. - In: European journal of marketing 57 (2023) 1, pp. 185-201
Persistent link: https://www.econbiz.de/10013502471
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In God we hope, in ads we believe : the influence of religion on hope, perceived ad credibility, and purchase behavior
Sarofim, Samer; Cabano, Frank G. - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 391-404
Persistent link: https://www.econbiz.de/10011930052
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Religion and motives for sustainable behaviors : a cross-cultural comparison and contrast
Minton, Elizabeth A.; Kahle, Lynn R.; Kim, Chung-Hyun - In: Journal of business research : JBR 68 (2015) 9, pp. 1937-1944
Persistent link: https://www.econbiz.de/10011384195