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Scientific marketing research
Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
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Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research
Halstrick, Benedikt - In: Journal of creating value 9 (2023) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10014582543
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How do marketing academics view research as opposed to teaching? : a projective technique puts some qualitative flesh on the quantitative bones
Boddy, Clive; Ennis, Sean - In: The marketing review 7 (2007) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10003451066
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Market practices of legitimization : insights from consumer culture theory
Coskuner-Balli, Gokcen - In: Marketing theory 13 (2013) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10009762725
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana; McDonald, Robert E.; Rutherford, Brian N.; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012483494
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The future looks good : a picture from marketing scholars of where we go from here
Haytko, Diana; McDonald, Robert E.; Rutherford, Brian; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 63-64
Persistent link: https://www.econbiz.de/10012483503
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Marketing social marketing theory to practitioners
Levit, Tatiana; Cismaru, Magdalena - In: International review on public and non-profit marketing 17 (2020) 2, pp. 237-252
Persistent link: https://www.econbiz.de/10012292857