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Motives and barriers affecting consumers' co-creation in the physical store
Schüler, Miranda; Maier, Michelle Fee; Liljedal, Karina T. - In: The international review of retail, distribution and … 30 (2020) 3, pp. 289-310
Persistent link: https://www.econbiz.de/10012253879
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Small retailer's new product acceptance in emerging market : a grounded theory approach
Shaikh, Ateeque; Gandhi, Aradhana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 547-564
Persistent link: https://www.econbiz.de/10011585253
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Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
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Stimulating consumer community creation through a co-design approach
Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
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Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
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Augmented reality and the customer journey : an exploratory study
Romano, Beatrice; Sands, Sean; Pallant, Jason I. - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 354-363
Persistent link: https://www.econbiz.de/10012668466
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Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 34 (2017), pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten; Ketron, Seth - In: Journal of business research : JBR 100 (2019), pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
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We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302