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Customer engagement with digitalized interactive platforms in retailing

Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; … - In: Journal of business research : JBR 164 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014303995

Blogging effects across supplier, retailer, and customer

Prasad, Shantanu - In: Journal of marketing communications 27 (2021) 1, pp. 1-19

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Social media: a new frontier for retailers?

Constantinides, Efthymios; Romero, Carlota Lorenzo; … - In: European retail research 22 (2008), pp. 1-28

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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community

Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Insights into user engagement on social media : indings from two fashion retailers

Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10012547985

Customer participation in virtual communities for local high streets

Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

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Stimulating consumer community creation through a co-design approach

Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194

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Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos

Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10

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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

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Functional modelling and analysis of IDM e-tailer platforms

Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59

Persistent link: https://www.econbiz.de/10010196187

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