Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions / Sebastián Molinillo, University of Málaga, Spain, Yuksel Ekinci, University of Reading, United Kingdom, Georgina Wyatt, Oxford Brooks, United Kingdom, Nicoletta Occhiocupo,...

"As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when...