Narrow search
Showing 1 - 10 of 4,162
Cover Image
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Cover Image
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Cover Image
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Cover Image
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Cover Image
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Cover Image
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Cover Image
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.; Thurasamy Ramayah; Yapp, Emily H. T. - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Cover Image
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Cover Image
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting; Liu, Minghao - In: International journal of retail and distribution management 52 (2024) 1, pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Cover Image
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185