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Applications of intelligent technologies in retail marketing

Ravi, Vadlamani; Raman, Kalyan; Mantrala, Murali K. - In: Retailing in the 21st century : current and future trends, (pp. 173-187). 2010

Persistent link: https://www.econbiz.de/10003938730

Applications of intelligent technologies in retail marketing

Vadlamani, Ravi; Raman, Kalyan; Mantrala, Murali K. - In: Retailing in the 21st century : current and future trends, (pp. 127-141). 2006

Persistent link: https://www.econbiz.de/10003146669

Integrated marketing communications in retailing

Raman, Kalyan; Naik, Prasad A. - In: Retailing in the 21st century : current and future trends, (pp. 429-443). 2010

Persistent link: https://www.econbiz.de/10003938780

Integrated marketing communications in retailing

Raman, Kalyan; Naik, Prasad A. - In: Retailing in the 21st century : current and future trends, (pp. 381-395). 2006

Persistent link: https://www.econbiz.de/10003146757

Retailing in the 21st century : current and future trends

Krafft, Manfred (ed.); Mantrala, Murali K. (contributor) - 2010 - 2. ed.

Persistent link: https://www.econbiz.de/10003933510

Why is assortment planning so difficult for retailers? : a framework and research agenda

Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10003834510

Are Indian consumers brand conscious? : insights for global retailers

Mukherjee, Arpita; Satija, Divya; Goyal, Tanu M.; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 482-499

Persistent link: https://www.econbiz.de/10009577066

Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105

Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10003340386

Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research

Timoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K. - In: Journal of retailing 98 (2022) 1, pp. 133-151

Persistent link: https://www.econbiz.de/10013207545

Retailing in the 21st Century : Current and Future Trends

Krafft, Manfred - 2010

Overview -- Retail Success and Key Drivers -- Retailing in the Global World: Case Study of Metro Cash #x0026; Carry -- Entrepreneurship in Retailing: Leopold Stiefel#x2019;s #x201C;Big Idea#x201D; and the Growth of Media Markt and Saturn -- GLOBAL, ENVIRONMENTAL, AND MARKET TRENDS -- Retail Trends in Europe --...

Persistent link: https://www.econbiz.de/10013521293