Similar Search Results

Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

Persistent link: https://www.econbiz.de/10010424892

Communication and promotion decisions in retailing : a review and directions for future research

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10003834497

Mobile marketing in the retailing environment : current insights and future research avenues

Shankar, Venkatesh; Venkatesh, Alladi; Hofacker, Charles; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 111-120

Persistent link: https://www.econbiz.de/10003987332

Innovations in retailing : editorial

Shankar, Venkatesh; Yadav, Manjit S. - In: Journal of retailing 87 (2011), pp. 1-2

Persistent link: https://www.econbiz.de/10009521759

Pricing strategies for hybrid bundles : analytical model and insights

Meyer, Jeffrey; Shankar, Venkatesh - In: Journal of retailing 92 (2016) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011504965

Special issue: innovations in retailing

Shankar, Venkatesh (contributor) - 2011

Persistent link: https://www.econbiz.de/10009269286

How technology is changing retail

Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012514564

Are multichannel customers really more valuable? : the moderating role of product category characteristics

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077

Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers : Analytical Model and Empirical Analysis

Pan, Xing; Shankar, Venkatesh; Ratchford, Brian T. - 2014

In this paper, we first develop a game theoretic model of price competition between a pure play e-tailer and a bricks-and-clicks e-tailer. We show that in general, the pure play e-tailer has a lower equilibrium price. We then develop a simultaneous equation model of e-tailer price and traffic...

Persistent link: https://www.econbiz.de/10014033206