//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
More than fit : brand extensio...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Retail trade
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Consumer behaviour
15,986
Konsumentenverhalten
15,913
Persönlichkeitspsychologie
12,778
Personality psychology
12,499
Markenimage
7,648
Brand image
7,557
Customer satisfaction
5,730
Kundenzufriedenheit
5,680
Markenartikel
5,509
Brand
5,507
Service quality
4,134
Dienstleistungsqualität
4,123
Deutschland
4,029
Germany
3,865
Theorie
3,500
Theory
3,469
Social Web
3,425
Social web
3,421
Marketingmanagement
3,089
Marketing management
3,071
Online-Marketing
2,779
Internet marketing
2,738
Lieferantenmanagement
2,403
Supplier relationship management
2,402
USA
2,255
United States
2,204
Markenpolitik
2,202
Einzelhandel
1,950
Emotion
1,937
Vertrauen
1,930
Electronic Commerce
1,919
Confidence
1,917
E-commerce
1,828
Marketing
1,779
Kundenintegration
1,596
more ...
less ...
Online availability
All
Undetermined
952
Free
264
Type of publication
All
Article
1,558
Book / Working Paper
372
Type of publication (narrower categories)
All
Article in journal
1,433
Aufsatz in Zeitschrift
1,433
Aufsatz im Buch
119
Book section
119
Hochschulschrift
57
Graue Literatur
53
Non-commercial literature
53
Thesis
38
Conference paper
35
Konferenzbeitrag
35
Arbeitspapier
34
Working Paper
34
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
21
Case study
13
Fallstudie
13
Konferenzschrift
11
Bibliografie enthalten
7
Bibliography included
7
Guidebook
5
Ratgeber
5
Conference proceedings
4
Collection of articles written by one author
3
Festschrift
3
Sammlung
3
non-article
3
Handbook
2
Handbuch
2
Reprint
2
research-article
2
Amtsdruckschrift
1
Company information
1
Firmeninformation
1
Government document
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Systematic review
1
Textbook
1
more ...
less ...
Language
All
English
1,816
German
111
Polish
2
French
1
Dutch
1
Spanish
1
Author
All
Gil Saura, Irene
16
Gázquez-Abad, Juan Carlos
16
Schramm-Klein, Hanna
16
Swoboda, Bernhard
15
Grewal, Dhruv
14
Martínez-López, Francisco J.
14
Das, Gopal
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
9
Bang, Nguyen
8
Bijmolt, Tammo H. A.
8
Dekimpe, Marnik G.
8
Burt, Steven
7
Calvo-Porral, Cristina
7
Chen, Jing
7
Dabija, Dan-Cristian
7
Ieva, Marco
7
Lombart, Cindy
7
Lévy Mangin, Jean-Pierre
7
Neslin, Scott A.
7
Pantano, Eleonora
7
Steinmann, Sascha
7
Breugelmans, Els
6
Frasquet Deltoro, Marta
6
Gómez-Suárez, Mónica
6
Kumar, V.
6
Louis, Didier
6
Möhlenbruch, Dirk
6
Reinartz, Werner J.
6
Roggeveen, Anne L.
6
Rubio Benito, Natalia
6
Yagüe Guillén, María Jésus
6
Berenguer Contrí, Gloria
5
Bhukya, Ramulu
5
Chebat, Jean-Charles
5
Chintagunta, Pradeep K.
5
Cliquet, Gérard
5
Dawson, John A.
5
Devaraj, K.
5
Geyskens, Inge
5
more ...
less ...
Institution
All
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Graduate School of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Kega
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Organisation for Economic Co-operation and Development
1
Oxford Institute of Retail Management
1
Retail Research Society
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
ayway media GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
226
Journal of retailing
71
The international review of retail, distribution and consumer research
62
Journal of business research : JBR
60
International journal of retail & distribution management
51
International journal of retail and distribution management
37
European journal of operational research : EJOR
17
SpringerLink / Bücher
16
The journal of services marketing
16
Marketing intelligence & planning
15
The journal of brand management : an international journal
15
International journal of electronic marketing and retailing : IJEMR
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
International journal of production economics
13
Transportation research / E : an international journal
13
European journal of marketing : EJM
12
Springer Proceedings in Business and Economics
12
The journal of product & brand management
12
Cogent business & management
11
The journal of consumer marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of business information systems : IJBIS
8
Journal of fashion marketing and management
8
Psychology & marketing
8
Services marketing quarterly
8
The service industries journal
8
International journal of business and globalisation : IJBG
7
International journal of electronic commerce : IJEC
7
Omega : the international journal of management science
7
European retail research
6
Gabler Edition Wissenschaft
6
International journal of Indian culture and business management
6
International journal of business excellence
6
Journal of business economics and management
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,925
Other ZBW resources
5
Showing
1
-
10
of
1,930
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
2
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
3
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
4
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
Saved in:
5
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
6
"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
7
Customer service-orientation of small retail business owners in Austria, the Czech Republic, Hungary, Latvia, Slovakia, and Slovenia
Carraher, Shawn
;
Parnell, John A.
;
Spillan, John E.
- In:
Baltic journal of management
4
(
2009
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10003893969
Saved in:
8
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
9
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
10
To personalize or not to personalize online purchase interactions : implications of self-selection by retailers
Thirumalai, Sriram
;
Sinha, Kingshuk K.
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 683-708
Persistent link: https://www.econbiz.de/10010128782
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->