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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,239
Konsumentenverhalten
80,759
Marketingmanagement
17,112
Marketing management
16,523
Theorie
11,604
Theory
11,436
Brand image
11,185
Markenimage
11,071
Relationship marketing
10,836
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10,792
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10,741
Markenführung
10,656
USA
6,414
Deutschland
6,194
United States
6,131
Customer satisfaction
6,051
Kundenzufriedenheit
5,885
Germany
5,834
Online-Marketing
5,825
Internet marketing
5,763
Online-Handel
5,763
Online retailing
5,752
Social Web
5,750
Social web
5,748
Marketing
5,464
Brand
5,251
Markenartikel
5,251
Einzelhandel
4,602
Service quality
4,583
Dienstleistungsqualität
4,533
Werbewirkung
4,307
Advertising effects
4,258
Electronic Commerce
4,031
E-commerce
3,893
Advertising
3,708
Werbung
3,670
Verbraucherverhalten
3,593
Experiment
3,463
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Grewal, Dhruv
28
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
23
Schramm-Klein, Hanna
23
Martínez-López, Francisco J.
20
Swoboda, Bernhard
19
Das, Gopal
17
Gijsbrechts, Els
15
Gil Saura, Irene
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Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Ailawadi, Kusum L.
13
Khare, Arpita
12
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12
Rajagopal
12
Rudolph, Thomas
12
Sands, Sean
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Breugelmans, Els
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Campo, Katia
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Richards, Timothy J.
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Chintagunta, Pradeep K.
10
Morschett, Dirk
10
Teller, Christoph
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Brengman, Malaika
9
Burt, Steven
9
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9
Chen, Jing
9
Dabija, Dan-Cristian
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Dekimpe, Marnik G.
9
Dennis, Charles
9
Geyskens, Inge
9
Ieva, Marco
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Rabinovich, Elliot
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Stobart, Jon
9
Willems, Kim
9
Bang, Nguyen
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Books on Demand GmbH <Norderstedt>
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Harvard Graduate School of Business Administration
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Nordic Council of Ministers
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Accenture GmbH <Kronberg im Taunus>
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Bargeldsymposium <2., 2014, Frankfurt am Main>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of retailing and consumer services
482
Journal of retailing
149
Journal of business research : JBR
132
International journal of retail & distribution management
131
The international review of retail, distribution and consumer research
118
International journal of retail and distribution management
67
European journal of operational research : EJOR
40
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
30
International Journal of Retail & Distribution Management
27
International journal of production economics
26
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
25
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
19
European retail research
19
SpringerLink / Bücher
19
International journal of production research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Cogent business & management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
International journal of Indian culture and business management
16
The journal of product & brand management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
The journal of brand management : an international journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
History of retailing and consumption
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing research : JMR
13
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Source
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ECONIS (ZBW)
4,499
Other ZBW resources
42
USB Cologne (EcoSocSci)
2
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1
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
3
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
4
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
5
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
6
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
7
Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo
;
Sun, Yi
;
Yada, Katsutoshi
- In:
The review of socionetwork strategies
14
(
2020
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
Saved in:
8
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
9
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
10
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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