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Retail trade
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Brand management
17,682
Markenführung
17,268
Werbung
13,872
Online-Marketing
13,173
Internet marketing
13,057
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11,758
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11,342
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10,721
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10,680
Markenimage
9,312
Brand image
9,273
Social Web
8,964
Social web
8,956
Werbewirkung
8,005
Advertising effects
7,779
USA
7,145
Deutschland
7,137
Mobilkommunikation
6,984
Mobile communications
6,944
United States
6,728
Markenartikel
6,534
Online-Handel
6,496
Online retailing
6,481
Brand
6,438
Germany
6,284
Customer satisfaction
6,195
Kundenzufriedenheit
6,022
Electronic Commerce
5,713
E-commerce
5,219
Marketingmanagement
4,909
Marketing management
4,873
Service quality
4,791
Dienstleistungsqualität
4,743
Einzelhandel
4,686
Marketing
4,223
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3,771
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Grewal, Dhruv
27
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24
Pantano, Eleonora
24
Schramm-Klein, Hanna
22
Swoboda, Bernhard
22
Martínez-López, Francisco J.
20
Das, Gopal
18
Zielke, Stephan
16
Gijsbrechts, Els
15
Khare, Arpita
14
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Gil Saura, Irene
13
Ailawadi, Kusum L.
12
Rajagopal
12
Rudolph, Thomas
12
Sands, Sean
12
Campo, Katia
11
Dekimpe, Marnik G.
11
Dennis, Charles
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Geyskens, Inge
10
Teller, Christoph
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Carpenter, Jason M.
9
Dabija, Dan-Cristian
9
Gielens, Katrijn
9
Kenning, Peter
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Calvo-Porral, Cristina
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
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Handelshögskolan i Stockholm
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Harvard University, Graduate School of Business Administration, Division of Research
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IGI Global
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Institut for Graenseregionsforskning
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Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
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Journal of retailing and consumer services
488
Journal of retailing
148
Journal of business research : JBR
130
International journal of retail & distribution management
125
The international review of retail, distribution and consumer research
119
International journal of retail and distribution management
69
International journal of electronic marketing and retailing : IJEMR
43
European journal of operational research : EJOR
39
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
29
Marketing intelligence & planning
27
International Journal of Retail & Distribution Management
26
International journal of production economics
23
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of consumer studies
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Asia Pacific journal of marketing and logistics
18
International journal of production research
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
European retail research
16
International journal of Indian culture and business management
16
Production and operations management : an international journal of the Production and Operations Management Society
16
The journal of product & brand management
16
Cogent business & management
15
History of retailing and consumption
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manufacturing & service operations management : M & SOM
15
The service industries journal
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
Transportation research / E : an international journal
14
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Source
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ECONIS (ZBW)
4,550
Other ZBW resources
47
USB Cologne (EcoSocSci)
3
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1
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
3
Retailer use of permission-based mobile
advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
4
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
7
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
8
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
9
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
10
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
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