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Retail trade
Consumer behaviour
82,050
Konsumentenverhalten
79,570
Brand image
11,060
Markenimage
10,943
Theorie
10,042
Brand management
9,874
Theory
9,866
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9,796
Relationship marketing
9,167
Beziehungsmarketing
9,127
Islam
8,181
Customer satisfaction
5,767
Kundenzufriedenheit
5,590
Online-Handel
5,450
Online retailing
5,439
USA
5,202
Brand
4,989
Markenartikel
4,977
United States
4,938
Social Web
4,909
Social web
4,907
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4,618
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4,601
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4,558
Service quality
4,421
Dienstleistungsqualität
4,370
Germany
4,222
Einzelhandel
4,194
Werbewirkung
3,832
Advertising effects
3,791
Verbraucherverhalten
3,571
Electronic Commerce
3,557
E-commerce
3,448
Experiment
3,394
Emotion
3,214
Advertising
3,143
Werbung
3,048
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3,027
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Grewal, Dhruv
25
Gázquez-Abad, Juan Carlos
23
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22
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
18
Das, Gopal
17
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15
Gil Saura, Irene
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
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12
Rajagopal
12
Sands, Sean
12
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11
Campo, Katia
11
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11
Nordfält, Jens
11
Richards, Timothy J.
11
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10
Teller, Christoph
10
Wagner, Gerhard
10
Brengman, Malaika
9
Carpenter, Jason M.
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Breugelmans, Els
8
Burt, Steven
8
Chebat, Jean-Charles
8
Cliquet, Gérard
8
Dekimpe, Marnik G.
8
Geyskens, Inge
8
Gielens, Katrijn
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The Nielsen Company (Germany)
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2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Bargeldsymposium <2., 2014, Frankfurt am Main>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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Christoph Links Verlag
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Deutsche Bundesbank
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
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Journal of retailing and consumer services
469
Journal of retailing
131
International journal of retail & distribution management
122
Journal of business research : JBR
122
The international review of retail, distribution and consumer research
114
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
33
European journal of operational research : EJOR
32
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
29
International Journal of Retail & Distribution Management
25
International journal of consumer studies
23
Journal of the Academy of Marketing Science
23
Journal of marketing
22
The journal of services marketing
22
Marketing intelligence & planning
21
International journal of production economics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
The journal of product & brand management
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
The journal of brand management : an international journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Australasian marketing journal
12
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Source
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ECONIS (ZBW)
4,107
Other ZBW resources
39
USB Cologne (EcoSocSci)
2
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1
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
2
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
3
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
A COOL effect : the direct and indirect impact of country-of-origin disclosures on purchase intentions for retail food products
Berry, Christopher
;
Mukherjee, Amaradri
;
Burton, Scot
; …
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 533-542
Persistent link: https://www.econbiz.de/10011377082
Saved in:
7
The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry
;
Etemad-Sajadi, Reza
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
Saved in:
8
Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
Saved in:
9
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
10
Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.
;
Chikhalkar, Rekha D.
;
Chaudhuri, Ranjan
- In:
International journal of management concepts and …
9
(
2015/2016
)
2
,
pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
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