Similar Search Results

When manufacturer brands did not support retailer brand images

Roßmann, Patrick; Schade, Michael; Burmann, Christoph Klaus - In: International journal of retail and distribution management 51 (2023) 11, pp. 1516-1532

Persistent link: https://www.econbiz.de/10014484104

Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market

Rashmi; Dangi, Hamendra Kumar - In: International journal of Indian culture and business … 16 (2018) 2, pp. 170-205

Persistent link: https://www.econbiz.de/10011933473

Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands

Alexander, Nicholas; Doherty, Anne Marie - In: Business history 63 (2021) 7, pp. 1079-1112

Persistent link: https://www.econbiz.de/10012624107

How to brand your private labels

Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496

Persistent link: https://www.econbiz.de/10011866418

Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework

Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682

Persistent link: https://www.econbiz.de/10011747858

Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity

Klink, Benjamin - 2023

Persistent link: https://www.econbiz.de/10014288845

Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India

Ahuja, Yukti; Shekhar, Shashi; Sharma, Jigyasa - In: International journal of business and globalisation : IJBG 24 (2020) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10012168639

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

New product success in the consumer packaged goods industry : a shopper marketing approach

Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452

Persistent link: https://www.econbiz.de/10011943234

Measuring national brands' equity over store brands

Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10003887702

1
2
3
4
5
6
7
8
9
10
Next
Last