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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer … - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag; Laverie, Debra A. - In: Journal of marketing theory and practice 21 (2013) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
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Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
Cron, William L.; Alavi, Sascha; Habel, Johannes - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10014293077
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The effects of relationship quality and lean applications on buyer-seller relationships
Sezen, Bulent; Turkkantos, Sema - In: International journal of business performance and … 5 (2013) 4, pp. 378-400
Persistent link: https://www.econbiz.de/10010360159
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How salespersons induce trust between consumers and retailers : the case of French well-being stores
Abbes, Molka; Goudey, Alain - In: International journal of retail & distribution management 43 (2015) 12, pp. 1104-1125
Persistent link: https://www.econbiz.de/10011431946
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The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye; Yi, Youjae - In: Psychology & marketing 40 (2023) 7, pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Relationship conflict in stores : a longitudinal study of intra-store conflict on salespeople’s helping, customer-oriented behavior, and customer purchase behavior
Tremblay, Michel - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10014293086
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Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 909-918
Persistent link: https://www.econbiz.de/10010211252