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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,650
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Experiment
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Theorie
21,791
Theory
21,474
Brand management
17,743
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6,868
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6,343
Customer satisfaction
6,090
Social Web
5,939
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Kundenzufriedenheit
5,918
Online-Handel
5,805
Online retailing
5,793
Soziale Werte
5,532
Social values
5,515
Online-Marketing
5,429
Internet marketing
5,392
Service quality
4,709
Dienstleistungsqualität
4,659
Einzelhandel
4,588
Werbewirkung
4,377
Vertrauen
4,364
Advertising effects
4,316
Confidence
4,302
Emotion
3,982
Electronic Commerce
3,926
E-commerce
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Grewal, Dhruv
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25
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22
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21
Martínez-López, Francisco J.
20
Das, Gopal
18
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15
Gil Saura, Irene
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
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13
Khare, Arpita
12
Rajagopal
12
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Campo, Katia
11
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Nordfält, Jens
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Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Rudolph, Thomas
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Teller, Christoph
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Wagner, Gerhard
10
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9
Brengman, Malaika
9
Burt, Steven
9
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9
Chen, Jing
9
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9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Stobart, Jon
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Verhoef, Peter C.
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Willems, Kim
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2
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1
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Center of Market Oriented Product and Production Management
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
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Journal of retailing and consumer services
484
Journal of retailing
146
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
121
International journal of retail and distribution management
68
European journal of operational research : EJOR
38
International journal of electronic marketing and retailing : IJEMR
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Psychology & marketing
32
European journal of marketing : EJM
30
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
Journal of marketing
23
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of consumer studies
22
International journal of production economics
22
The journal of services marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
Production and operations management : an international journal of the Production and Operations Management Society
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
International journal of production research
16
Manufacturing & service operations management : M & SOM
16
The service industries journal
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Omega : the international journal of management science
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
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Source
All
ECONIS (ZBW)
4,481
Other ZBW resources
42
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
3
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
4
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
5
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
6
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
7
Assessing the impact of retailer store
brand
presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
8
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
9
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
10
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
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