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Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket; Cao, Lanlan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
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How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.; Kim, Jungkeun; Lee, Ji Young; Lin, … - In: Journal of fashion marketing and management 27 (2023) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
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Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia; Maggioni, Isabella - In: The journal of services marketing 37 (2023) 3, pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
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Assortment optimization under cardinality effects and novelty for unequal profit margin items
Mushtaque, Uzma; Pazour, Jennifer A. - In: Journal of revenue and pricing management 21 (2022) 1, pp. 106-126
Persistent link: https://www.econbiz.de/10013163754
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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh; Yuksel, Cenk Arsun - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
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"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238314