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Retail trade
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Viral marketing
4,932
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Grewal, Dhruv
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Das, Gopal
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Zielke, Stephan
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Willems, Kim
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Chen, Jing
10
Chintagunta, Pradeep K.
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Verhoef, Peter C.
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Wagner, Gerhard
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9
Cliquet, Gérard
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Dekimpe, Marnik G.
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Journal of retailing and consumer services
507
Journal of retailing
154
Journal of business research : JBR
129
International journal of retail & distribution management
122
The international review of retail, distribution and consumer research
122
International journal of retail and distribution management
72
European journal of operational research : EJOR
52
International journal of electronic marketing and retailing : IJEMR
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of production economics
35
Psychology & marketing
32
European journal of marketing : EJM
30
International Journal of Retail & Distribution Management
28
Manufacturing & service operations management : M & SOM
27
Marketing intelligence & planning
26
Omega : the international journal of management science
25
International journal of production research
24
International journal of consumer studies
23
Journal of the Academy of Marketing Science
23
The journal of services marketing
23
Journal of marketing
22
SpringerLink / Bücher
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
European retail research
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of strategic marketing
19
Transportation research / E : an international journal
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
International journal of electronic commerce : IJEC
17
Marketing : ZFP ; journal of research and management
17
Production and operations management : an international journal of the Production and Operations Management Society
17
Technological forecasting & social change : an international journal
17
International journal of Indian culture and business management
16
Production and operations management : the flagship research journal of the Production and Operations Management Society
16
Cogent business & management
15
Electronic commerce research
15
Information systems research : ISR
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
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ECONIS (ZBW)
5,129
Other ZBW resources
48
USB Cologne (EcoSocSci)
5
BASE
2
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1
How online product
reviews
affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
2
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
3
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
4
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
5
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
6
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany
;
Koskie, Melanie Moore
;
Locander, William
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
Saved in:
7
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
8
Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
Saved in:
9
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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