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~subject:"Retail trade"
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Retail trade
Consumer behaviour
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Konsumentenverhalten
80,685
Brand management
17,682
Markenführung
17,268
Brand image
11,174
Markenimage
11,060
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6,566
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6,497
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6,477
Brand
6,464
Customer satisfaction
6,339
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6,165
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5,804
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5,799
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5,752
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5,737
Online retailing
5,724
United States
5,493
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5,459
Internet marketing
5,423
Deutschland
5,394
Service quality
5,053
Germany
5,045
Dienstleistungsqualität
5,006
Einzelhandel
4,464
Werbewirkung
4,161
Advertising effects
4,110
Electronic Commerce
3,867
E-commerce
3,730
Marketingmanagement
3,702
Marketing management
3,691
Verbraucherverhalten
3,588
Emotion
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Grewal, Dhruv
27
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24
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22
Schramm-Klein, Hanna
22
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21
Martínez-López, Francisco J.
20
Das, Gopal
18
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15
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Zielke, Stephan
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14
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12
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12
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11
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10
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Wagner, Gerhard
10
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9
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Burt, Steven
9
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9
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9
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9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Sinha, P. K.
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
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The Nielsen Company (Germany)
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2
Nordic Council of Ministers
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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1
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
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Journal of retailing and consumer services
476
Journal of retailing
146
International journal of retail & distribution management
126
Journal of business research : JBR
126
The international review of retail, distribution and consumer research
122
International journal of retail and distribution management
69
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
37
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of consumer studies
22
International journal of production economics
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
International journal of production research
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
History of retailing and consumption
13
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Source
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ECONIS (ZBW)
4,366
Other ZBW resources
42
USB Cologne (EcoSocSci)
1
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
3
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
4
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Saved in:
5
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa
;
Waller, David
;
Thaichon, Park
;
Hiram Ting
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Saved in:
8
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
9
Italian luxury fashion brands in China : a retail perspective
Bonetti, Francesca
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10010384757
Saved in:
10
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
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