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Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.; Elsotouhy, Mohamed M.; Alasker, … - In: Marketing intelligence & planning 41 (2023) 5, pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
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Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail
Erdmann, Anett; Mas, José Manuel; Arilla, Ramón - In: Journal of consumer behaviour 22 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014326275
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How perceived security risk influences acceptance of virtual shopping walls
Jahn, Steffen; Langer, Ann-Christin; Elshiewy, Ossama; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 35-42
Persistent link: https://www.econbiz.de/10012487273
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How technology affects our ways of shopping? : a historical analysis on the use of technologies in retailing
Lau, Kung Wong; Lee, Pui Yuen - In: International journal of research, innovation and … 1 (2017) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10011860541
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Technology Adaptation in E-Commerce : Key Determinants of Virtual Stores Acceptance
Chen, Lei-Da; Tan, Justin - 2012
The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and...
Persistent link: https://www.econbiz.de/10014197840
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
Holdack, Eric; Lurie-Stoyanov, Katja; Fromme, Harro Fabian - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169710
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Augmented reality in smart retailing : a(n) (A)Symmetric Approach to continuous intention to use retail brands' mobile AR apps
Nikhashemi, S. R.; Knight, Helena H.; Nusair, Khaldoon; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012502668
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374