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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,658
Konsumentenverhalten
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Social Web
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Social web
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Emotion
10,814
Relationship marketing
10,447
Beziehungsmarketing
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8,433
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8,428
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7,103
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7,071
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6,411
Online retailing
6,400
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6,392
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6,229
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5,637
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5,384
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5,046
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4,941
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4,923
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4,903
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4,892
E-commerce
4,874
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4,872
Germany
4,553
Brand
4,518
Markenartikel
4,505
Einzelhandel
4,296
Experiment
4,160
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4,085
Advertising effects
4,043
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3,591
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3,404
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Grewal, Dhruv
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20
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11
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Teller, Christoph
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10
Dennis, Charles
10
Rudolph, Thomas
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Wagner, Gerhard
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9
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Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
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Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
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Chen, Jing
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Gielens, Katrijn
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Ieva, Marco
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Loureiro, Sandra Maria Correia
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The Nielsen Company (Germany)
3
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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1
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1
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Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
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Journal of retailing and consumer services
481
Journal of retailing
140
Journal of business research : JBR
124
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
33
European journal of operational research : EJOR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
27
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
21
International journal of production economics
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
European retail research
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of Indian culture and business management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
SpringerLink / Bücher
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Cogent business & management
15
International journal of production research
15
Journal of fashion marketing and management
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Omega : the international journal of management science
14
Technological forecasting & social change : an international journal
14
History of retailing and consumption
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
The journal of product & brand management
13
The service industries journal
13
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Source
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ECONIS (ZBW)
4,216
Other ZBW resources
39
USB Cologne (EcoSocSci)
1
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1
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
2
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
3
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
4
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
5
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
6
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
7
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
8
Using word of mouth data from social media to identify asymmetric competition in food retailing
Jaeger, Lena-Christin
;
Höhler, Julia
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430684
Saved in:
9
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
10
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
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