Narrow search
Showing 1 - 10 of 806
Cover Image
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile; Coudriet, Rachael - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Cover Image
Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Cover Image
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine; Kocher, Bruno - In: Journal of retailing 96 (2020) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
Cover Image
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Cover Image
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Cover Image
Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David; Roeraas, Erik - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
Cover Image
"Doing the brand" : aesthetic labour as situated, relational performance in fashion retail
Cutcher, Leanne; Achtel, Pamela - In: Work, employment & society : a journal of the British … 31 (2017) 4, pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
Cover Image
Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands
Jain, Varsha; Sudha, Mari; Daswani, Aarzoo - 2010
The retail sector is one of the fastest moving sectors in India. Its target audience is mainly youth who constitute 50% of the Indian population. Retail brands need to be positioned for this segment, and one of the strategies used is celebrity endorsement. Television Audience Measurement (TAM)...
Persistent link: https://www.econbiz.de/10014199394
Cover Image
Handel i jego rozkwit po roku 1989
Waliczek, Ewa - 2019
Persistent link: https://www.econbiz.de/10012201876
Cover Image
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742